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Study Pushes Back on Claims of Sharp SEO Traffic Declines Due to AI

A new analysis from Graphite, conducted in partnership with Similarweb, challenges widespread claims that organic search traffic has dropped dramatically due to AI and large language models. Why it matters: Concerns about declining SEO traffic have influenced marketing strategy, budget allocation, and publisher sentiment. This study suggests the impact may

Google Search Ad Clicks Hit Five-Year High as Q4 Spend Jumps 13% - Report

Google Search ad clicks reached their highest level in five years, with Q4 ad spend up 13% year over year, signaling renewed advertiser confidence and strong consumer intent. Why it matters: * Paid search continues to capture high-intent users at the moment they’re ready to buy. * North American advertisers led