Report
HubSpot: 65% of marketers are crushing benchmarks — here’s how
The big idea: Marketing in 2026 is no longer “set it and forget it.” Teams that hit their goals focus on revenue-linked KPIs, constant testing, and AI-powered optimization — not vanity metrics. The numbers: * 65% of marketers are meeting or exceeding performance goals (HubSpot State of Marketing 2026) * Lead quality / MQLs: