ChatGPT to Start Displaying Ads

Rob Duncan

19 Jan 2026 — 1 min read

OpenAI announced that its AI chatbot, ChatGPT, will soon begin showing advertisements to users. The move marks a shift in the company’s monetization strategy as it looks to diversify revenue beyond subscription fees.

Where ads will appear: Details are sparse, but sources say ads could appear in the chat interface, targeted based on conversation context.
User impact: OpenAI says it will aim to keep ads “non-intrusive,” but some users may see a shift in the experience they’ve come to expect.
Ad rollout: Testing will begin in the U.S. in the coming weeks for free and Go tiers, letting more users access tools with fewer usage limits or without paying.
No ads for paid users: Pro, Business, and Enterprise subscriptions will remain ad-free.
Why it matters: The AI chatbot market is booming, and monetization strategies are evolving quickly. Ads could be a key step in sustaining free access while funding AI research.

What’s next: OpenAI plans to roll out ads in stages and gather user feedback before a full launch

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