Canva Hires B2B CMO as Enterprise Push Accelerates
Canva has appointed Meghan Gendelman as Chief Marketing Officer for B2B, signaling a deeper push beyond individual users toward enterprise-wide adoption.
Why it matters:
Canva is widely known as a design tool for individuals and small teams, but the company has been expanding enterprise capabilities tied to governance, collaboration, and AI-driven workflows.
The hire:
- Gendelman joins from senior marketing leadership roles at DocuSign and Salesforce.
- Her background includes scaling SaaS platforms in complex enterprise environments.
What she’s saying:
In a LinkedIn post, Gendelman said she joined Canva as work becomes more visual, collaborative, and shaped by AI. While automation speeds execution, she emphasized creativity as a continuing differentiator in organizations.
She described Canva as “built for this moment,” framing creativity as foundational workplace infrastructure rather than a discretionary skill.
From tool to platform:
Gendelman outlined a focus on moving Canva from a tool people enjoy using to one organizations rely on at scale.
- Canva says 95% of the Fortune 500 already use the platform in some capacity.
- Adoption often begins in individual teams before expanding across departments.
- The enterprise opportunity centers on shared, secure, and on-brand collaboration.
AI and governance:
Gendelman tied Canva’s enterprise strategy to governance and control as AI becomes more embedded in daily workflows. She positioned Canva as infrastructure that supports speed, scale, and brand consistency while enabling creativity.
The bigger picture:
She also pointed to Canva’s longer-term vision: building a highly valuable company while using that scale to drive social impact, describing “doing well and doing good” as part of the company’s strategy rather than a tradeoff.
What to watch:
How quickly Canva can convert widespread grassroots usage into standardized, enterprise-wide deployments—and compete more directly with established workplace platforms.
